Guest Posting

Contributor Guide

We pride ourselves on providing this community with timely, very high quality and valuable content from some of the best minds in the industry.  To have these standards we ask our contributors to adhere to the following guidelines:

Content Guidelines:

1. All posts must be at least 300 words and may contain relevant images, videos, and outbound links that improve the overall experience of our community. Irrelevant hyperlinks will be removed, and submissions were containing keyword stuffing will be rejected. Note: All links must naturally apply into the sentence/article and provide value to the reader. Posts may not include affiliate links. For more information, see Linking Guidelines here.

2. Posts may not be promotional or advertorial. We do not show company-specific news, press releases, or happy reading similarly to a news release. Contributors are welcome to include a relevant CTA at the end of their posts. This may be either image- or text-based (1-2 sentences).

What counts as an acceptable CTA: 

  • A download for some content resource (guide, report, white paper, eBook, etc.)
  • Enrollment for an event (webinar or live event)
  • A free demo (must link to signup page)

What does not count as an acceptable CTA: 

  • A call to visit a company website
  • A call to follow the company on social media, including social profile links
  • An invitation to subscribe to email newsletters and other related subscriptions
  • A call to contact a business, including all forms of contact information

3. Author bios for individual contributors must be placed in the user profile and may not be included within the text of the post itself. If multiple authors wrote the post, it would be published under one name, and the other writers’ names may be included in a byline at the bottom (no bio information or links may be included).  Example:“Jide Jeremiah and Sam Miller also contributed to this post.”

4. Authors submitting posts manually are responsible for checking the status of their posts to see if there are any edits needed, as well as for making those edits and resubmitting the posts. Please note that when edits are required on any submission to make them meet our guidelines, it will take longer for those posts to publish.

6. All contributors are responsible for the originality and accuracy of their submissions. Any patron found to be plagiarizing any percentage of his or her content will be subject to an investigation of his or her entire body of work. If found guilty of plagiarism, the offending author will be banned from the community for all content removed.

What counts as plagiarism (this list is not exhaustive): 

  • Copying another person’s work and submitting it as your own, word-for-word.
  • Copying another person’s work and changing some words or phrases.
  • Copying any part of someone else’s work, whether changing words or not.
  • “Spinning” another person’s work.
  • Using another person’s idea as your own, including the progression, flow, and central points of a post, examples, images, etc.
  • Copying content from any website, whether an author is given or not.

7. Content should be relevant to our site and audience of business professionals.

8. Quotes should serve a purpose within the post and not be used only to get a link back to a company page. We will ask for thin quotes and their accompanying links to be removed.

9. We syndicate content published on Business 2 Community to third parties such as Yahoo! News, Bing News, and Google News. Please proofread and edit your posts carefully before submitting, as they syndicate the version originally published on our site. We cannot edit or remove posts once they are live on site, and we do not have the ability to edit or delete posts syndicated to external sites. If repeated requests are made, your contributor status may be reviewed.

10. Please allow one week for posts to go live. All post publication & editing to at the discretion of Business 2 Community.

Linking Guidelines:

1. No more than three links should point back to any domain. While lots of internal links make sense on your site, on ours, they can come across as being spammy.

Acceptable links:

  • Relevant articles and blog posts
  • Research or data
  • Resources that will genuinely benefit the reader and make sense in the context of the post

Unacceptable links:

  • Affiliate links
  • One’s company ties (homepage, About Us, Contact, Prices, Products, etc.)
  • Product/service/pricing pages
  • Category/tag pages
  • Company social profile links — please place these in your profile instead.

2. No link building. If we believe that you are contributing content for the sole purpose of building links for yourself or others, we will either ask for such links to be removed or simply not publish the post.

3. Please do not use repeat links or repeat keywords/anchor text.

4. No keyword-rich linking.

5. We reserve the right to remove or no-follow any links at our discretion.

If you are submitting a post in which any link must be included, it is likely not going to be a good fit for us, as that would constitute as sponsored content. Please be prepared for any added link to be removed.

Guidelines for Infographic Submissions

1. Must also include at least 300 words of original text. This text should be a substantial post in and of itself, presenting useful information. It should not just restate or summarize what is in the infographic. We expect this content to be as well written as a regular full-length blog post. If an infographic post contains tiny text, regardless of how good the image is, it will be rejected.

2. The infographic topic must be relevant to our core site themes. Irrelevant info graphics will be contributors.

3. Infographic posts should include a link back to the original image source page, not a company homepage. The infographic itself should not be linked; rather, the link to the page of origin should appear below the infographic.

4. The image itself should be high quality and full of relevant, useful information.

Quick Tips for Manual Submissions

1. If you need to leave a draft and come back to it, *do not add a title* — otherwise, it might be accidentally published prematurely. Add the title when you submit it. (Be sure to click “submit” when it’s ready!)

2. If the post was originally published elsewhere, please include a line at the very end that links back to the original. Please take note: If you are planning on contributing a decent amount of content that was originally published on your blog, we may ask you to set up syndication to streamline the submission method.  

3. Please carefully double-check everything before submitting the post. Posts cannot be taken down or edited once they are live on site!

Please note: Submitting a post does not guarantee that the post will be published. Should your post not be issued, please see the editing notes for opportunities to correct and resubmit.

These guidelines are subject to modify at any time. Contributors are responsible for making themselves informed of changes and adhering to them.

Disclaimer: Your request to create a contributors account constitutes an agreement to these posting guidelines. Failure to follow these instructions may result in your contributor’s access being revoked.

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